Building Business in a Design-Build World: How to Form the Perfect Partnership

Clients are adopting Progressive Design-Build and Design-Build contracts at an increasing pace. On March 7, 2023, DBIA NW and SMPS Seattle come together to address what it now means to conduct business development while navigating this delivery method. What are the nuanced changes in business development, communications, risk-management, and relationship management? How do you move beyond a boilerplate proposal approach when you craft stories? What are best practices in leveraging knowledge of the client? Join us for a dynamic session addressing lessons learned in engaging with the client and project team, what owners look like in the Design-Build world and more. \


  • An understanding of what the owners look for in a Design-Build proposal.
  • What the dynamic shift to design-build means for business development efforts.
  • Lessons learned in engaging with the client and project team as you prep your RFP response.
  • What’s required to differentiate and craft a compelling Design-Build RFP story

Date: March 7, 2023

Presentation: 3:00-4:30 PM

Location: Seattle Central Public Library, Microsoft Auditorium

1000 4th Ave, Seattle, WA 98104

Parking: Self Pay

Reception: 5:00-6:00 PM

Location: Coughlin Porter Lundeen

801 2nd Ave Ste 900, Seattle, WA 98104


Members | $50

Non-Members | $65

Register Now




Meet Our Panelists:

Jeannie Natta University of Washington | Interim Director, Project Delivery Group

Jeannie Natta is an Interim Director for University of Washington Project Delivery Group. She received a Certificate in Construction Management in 2009 and MS Construction Management in 2013 from the University of Washington. Prior to her work in Project Delivery Group, Jeannie spent 10 years in the electrical trade, as a commercial electrician, and 12 years as an educator in university residential life programs. Jeannie draws upon her varied career background to manage projects for the University. She served as UW Project Manager for the Hans Rosling Center for Population Health and the Behavioral Health Teaching Facility project at UW Medical Center NW campus. She also has Director oversight for Milgard Hall, UW Tacoma and the Health Sciences Education Building, UW Seattle.

Noah Toomey BN Builders |Senior Design Manager

Noah Toomey, Senior Design Manager at BNBuilders, has a wide range of experience in the AEC industry. Noah’s training and experience as an Architect and Design-Builder lead BNB’s efforts to bring highly collaborative, integrated project delivery to their clients. His wide range of project experience includes education, civic, aviation, corporate, light rail, life science, healthcare, mixed-use and residential project types.

Alex Rolluda, AIA, NCARB Rolluda Architects | Owner

Alex began his architectural studies at the University of Santo Tomas in Manila. With the goal of practicing architecture in his hometown of Seattle, he completed his Master of Architecture at the University of Washington in 1989. He worked for 12 years for a local architectural firm, learning under a mentorship the importance of developing relationships with clients based on trust and professionalism. It was from his early experience he embraced the values of diversity, integrity, social responsibility, sustainability, and respect to launch his own firm in 1996. Emerging from three employees, the firm has grown to 47 members, representing more than thirteen nationalities and ten languages. He strongly believes cultural diversity and inclusion spur creativity and innovation. The firm’s areas of practice are as diverse as its team: K-12, higher education, government, transportation, and aviation. Alex is currently leading Design-Build and GCCM projects for Mukilteo School District, the Port of Seattle, Tacoma Public Schools, King County Metro, and Western Washington University. Alex served as the Commissioner for the Pike Place Market Historic District, the International District Design Review Board, and the Pioneer Square Preservation Board. He is currently on the Washington State Capitol Campus Design Advisory Committee in Olympia which provides recommendations to the State Capitol Committee led by the State Lieutenant Governor. He has been a guest speaker at universities and organizations on topics such as Diversity by Design-Design by Inclusion, Equity & Cultural Competency, and Racial & Social Inequity Awareness and Action.

Seth Cirrotti-Caruso Cochran | Project Executive

After graduating from the University of Washington with a BA in Business, Seth started his career in the electrical industry. Since 2007, Seth has worked as an Estimator, Project Assistant, Project Engineer, Project Manager, Senior Project Manager and Project Executive. Seth has worked on some of Cochran’s most innovative and technically demanding projects. A couple notable projects are the Bill & Melinda Gates Foundation and the Rufus 2.0 Amazon Campus. With a heavy focus on Design-Build work, Seth enjoys collaborating with the clients to meet their goals, giving insight into constructability, generating value engineering ideas and working to find creative solutions to procurement and cost control issues. In his free time Seth enjoys boating with his family and golfing.

Kenda Salisbury, FSMPS, CPSM DegenKolb Engineers | Regional Director, Business Development

Kenda Salisbury, FSMPS, CPSM, is responsible for leading Degenkolb Engineers’ strategic growth efforts across the Pacific Northwest region. With more than 20 years of experience in the A/E/C industries, Kenda specializes in developing and managing client development strategy. She has been successful in mentoring and working closely with technical professionals to help them strengthen their client relationships and build business. Kenda was named an SMPS Fellow in 2019 and has been a Certified Professional Services Marketer (CPSM) for more than 20 years. She’s an active member of SMPS and the National Association of Industrial and Office Properties (NAIOP). Kenda is also a founding member of Building Women, an organization focused on the education and growth of women in the healthcare design and construction industries. She serves on the Standing Advisory Committee for Harborview Medical Center, acting as a community advocate for the hospital’s design and construction projects.


Shannon Brush, CPSM, LEED® AP Hargis | Associate Principal, Marketing & Business Development

Experienced in developing brand recognition and new business on an international scale, Shannon brings forth 27 years of experience that complements her 20 years in the A/E/C industry. She applies this knowledge with her business administration background to bridge promotional and operational functions as a senior leader. She has contributed to the strategic presented marketing growth of Hargis Engineers which has poised them for new market penetration and effective talent recruitment. She holds a Bachelor of Arts from the University of Oregon.


  • Date : 03/07/2023
  • Time : 3:00 pm - 4:30 pm (UTC+0)
  • Venue : 1000 4th Ave, Seattle, WA 98104

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